How I Build May 2026 · 5 min read

Inside Clazzo's client onboarding, 2026 edition.

Every agency promises "tailored strategy." Few show you what that looks like. Here's our real four-step onboarding — including exactly where we now use AI, and the one room where we still refuse to.

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Field Report May 2026 · 6 min read

What actually changed in digital marketing in 2026.

Everyone's talking about how "AI changed everything." Having run an agency through it, here's the more useful version: what genuinely shifted, what didn't move at all, and what it means if you're a business trying to grow.

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Field Report May 2026 · 5 min read

A year of testing AI tools at Clazzo: what's real, what's hype.

Most of what gets sold as "AI marketing" in India is theatre. After a year of putting these tools through real client work — Synthesia in Malayalam, AI ad creative across live campaigns, voice tools, and more — here's the honest middle nobody seems to be writing about.

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What I'm writing about next

Tool Review

HeyGen vs Synthesia: what we use each for

Not a head-to-head test — an honest look at where each tool fits in real client work, and where both still struggle with Indian languages.

Playbook

The Real AI Marketing Stack for ₹2L/month Businesses

A practical AI-powered marketing setup for Indian SMBs spending ₹1.5–3 lakhs monthly on marketing. Tools, workflows, what to skip.

Behind The Scenes

How Clazzo is Integrating AI Into Client Work

Honest breakdown of where AI is replacing our manual work — and where it's been a waste of time and money. The internal-process angle.

Experiment

100 Meta Ad Creatives in 1 Day Using AI

Can a solo marketer produce 100 unique ad creatives in one day using AI tools? I tried. Here's what worked, what didn't, and what actually performed.

Field Report

Where AI actually fails in regional-language marketing

The honest gaps I keep hitting with AI tools in Malayalam and other Indian languages — and why human work still wins where it matters.

Field Report

AI for Kerala Hotels, Restaurants, & Resorts

A practical guide to AI marketing for Kerala hospitality brands — what's worth trying, what's overhyped, and what local context demands.